Exciting week in the Transdisciplinary Design studio, working with DESIS Lab, Foosa, Fjord, and MILES to explore service design for financial empowerment. I was on a team with Selim Budeyri, Mei-Ling Lu, Katie Edmonds, and PhD fellow from Finland, Titta Jylkas, to work on a brief about wayfinding. How might we improve the experience of one-on-one financial counseling through a wayfinding lens? We interpreted this brief as not just signage, but how does a person locate themselves within the system of available financial services, and within their own financial empowerment journey?
In just a few days of crash-course immersive research, my team based our idea on a mapping system, that would serve as a symbol, tool, and information system to be used with the financial counselor. We also made small recommendations regarding branding consistency to better locate the person in their journey.